What You May Not Know About Your Commercial General Liability Insurance

Many commercial businesses invest in high quality general liability insurance. This is for several reasons. The first being that you must have coverage in case of injury. The other reasons deal with the business owners wanting to ensure they are covered if someone, worker or customer, is injured on the business site. Though these are common reasons for getting liability insurance, there are a few coverages included that you may not know about. 

Copyright Coverage

The basics of copyright law are simple: if you own a copyright to an item, no one can use it without your permission. As a business, you may have to defend that copyright against people who infringe on your rights. However, the problems in copyright and liability generally do not occur with your own copyright. The issues come in where you develop a service or product that infringes the copyright belonging to someone else. Having this type of coverage is ideal if you are in advertising, publishing, or other creative outlet business. Keep in mind, your copyright liability will help protect both your own copyright and the accidental use of another's copyright in your materials.

Reputational Coverage

Reputational coverage deals with the damage someone can take to their reputation due to your company. An example of this would be if your business is broadcasting related. You may have a podcast where you discuss or review and react to creators on social media. If a broadcast is done that deals with the creators lifestyle or personal life, and your podcast contains reputation damaging information, the creator can then sue you for reputational damage. Liability insurance may cover this type of claim.

Advertising Coverage

Advertising coverage is similar to reputational coverage. If you are doing an interview, review, or podcast you may end up giving a negative outlook on the product or service. Though this is normal, too many negative reviews or certain wording in the reviews can cause damage to the company and their sales. A company can document this loss of business and connect it to your review or reaction. If they can prove your words had a negative effect on their company and advertising, they can sue you under advertising defamation if the claims you made were false.

If you are in need of commercial general liability insurance for your business, contact your local insurance agent. They will help you determine which options are suitable for your business. They can also help you with questions you have. If you have commercial general liability insurance, they can discuss your coverage options and amounts to determine if you need to upgrade your insurance policy.

For more information, contact an insurance company such as AK Insurance.